While there is a growing library of research related to opinion leadership in emerging digital platforms, there is limited knowledge about The most influential individuals among these users are known as opinion leaders. Media consumers can act as citizen journalists - sharing, reframing, interpreting and judging news content through social features like commenting and sharing. While news organizations have utilized such sites as outlets to distribute news content, users have also played a central role in sharing, reposting, and recirculating media content. Social news and networking sites allow users to manage their news consumption individually and tailor content to their interests. In addition, Reddit’s reputational value karma may help users and researchers identify opinion leaders.Ĭonclusion, limitations, and future studies Results indicate that semi-anonymous opinion leadership may exist, as several users appear frequently as top-voted posters and commenters. Identifiable characteristics, such as commenting, longevity, karma scores, posting frequency, and posting scores were analyzed. Is it possible to identify opinion leaders in a semi-anonymous online network? To answer this question, this study examines the social news site Reddit to determine whether opinion leadership can be recognized in an online network that, at face value, does not allow users to associate with their off-line personas. ![]() Led it on Reddit: An exploratory study examining opinion leadership on Reddit
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
May 2023
Categories |